Crafting a comprehensive brand strategy that aligns with the company's values, mission, and market positioning. This includes defining the brand's voice, value proposition, and key messaging.
Pay-Per-Click Advertising (PPC)
Managing PPC campaigns on platforms like Google Ads and Bing Ads to generate targeted traffic. This involves keyword research, ad creation, bidding strategies, and performance tracking.
Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. This includes blog posts, whitepapers, case studies, and newsletters.
Email Marketing
Designing and executing email campaigns to nurture leads, engage customers, and drive conversions. This includes email list management, segmentation, and A/B testing.
Search Engine Optimization (SEO)
Enhancing the website's visibility on search engines through keyword research, on-page and off-page optimization, and technical SEO practices to drive organic traffic.
Public Relations (PR)
Building and maintaining a positive public image through media relations, press releases, crisis management, and event planning. Leveraging media contacts to secure coverage in relevant outlets.